Lawry’s The Prime Rib opened on June 15, 1938 at the foot of what would come to be called Restaurant Row. Last week, the restaurant celebrated its 75th anniversary with some amazing events.
On Tuesday, the company honored its loyal customers by rolling back the price for a full prime rib dinner to $1.25 – the price of the meal in 1938 when they first opened – to the first 1000 people in line. Apparently, the line started forming at 2:00 am. They served 1000 meals in four hours.
It’s their spectacular carving cart rolled tableside that makes Lawry’s unique. Invented by restaurant co-founder Lawrence Frank for the opening of the restaurant in 1938. A new cart costs about $30,000 today.
My partner Lauren and I were honored to join the family, boardmembers, and friends at a special evening ceremony at the restaurant. There, I spent a few minutes with the remarkable Richard N. Frank who is 90 years old and is the son of co-founder Lawrence Frank. Richard N. Frank guided the restaurant from the late 1950s until 2002 when his son Richard R. Frank took over as CEO. Here’s a photo of me, Richard N. Frank, and my book “Classic Dining” with its chapter on Lawry’s.
Lawry’s remains one of the great family-owned restaurants in America that maintains its traditions, character, and quality. Stop on by and say hello.