1964 Rotating 3-Sided Vegas Spectacular

Posted on July 28, 2019 by Peter Moruzzi

In 1964, the Young Electric Sign Company (YESCO) proposed this gigantic atomic age “Rotating Spectacular (Three -Sided)” in Las Vegas for I.W. Harper Kentucky Bourbon.

Among YESCO’s most celebrated earlier Vegas signs were Vegas Vic (1951), Sands (1952), Mint (1955), Stardust (1958), and, most famously, the “Welcome to Fabulous Las Vegas” sign (1959).  Unfortunately, it doesn’t appear that this towering beauty was ever erected.

Rotating Spectacular

 

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About Peter Moruzzi

Born in Concord, Massachusetts and raised in Hawaii, Moruzzi graduated from the University of California at Berkeley and later attended the American Film Institute in Los Angeles. In 1999, he founded the Palm Springs Modern Committee (PS ModCom) an architectural preservation group.
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1 Response to 1964 Rotating 3-Sided Vegas Spectacular

  1. Sven Kirsten's avatar Sven Kirsten says:
    July 28, 2019 at 12:11 pm

    Indeed spectacular, rotating in my mind’s eye

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